Varsity Style with Sweet Prima
"The Varsity Jacket"    by  Sweet Prima

"The Varsity Jacket" by Sweet Prima

"The Varsity Jacket"    by  Sweet Prima

"The Varsity Jacket" by Sweet Prima


                                       Who is Sweet Prima?

Sweet Prima

/ swēt ˌprēmə/


  1. a determined female working to make her dreams come true with dignity and integrity.
  2. She has a special twinkle in her eye (or rather je ne sais quoi about her) that makes her special. Her approach to life makes your soul smile and cheer for her to succeed.

Sweet Prima is a combination of the words -Sweet and Prima Donna. Sweet has a variety of meaning. To me, sweet is pleasing to the mind or feeling, marked by gentle good humor and kindliness and delicately pleasing to the ear or eye. Prima Donna is a principal female singer in an opera or concert organization, a vain or undisciplined person who finds it difficult to work under direction or as part of a team.

The combination of the two words – Sweet and Prima Donna makes Sweet Prima. A girl on a mission to success who is STRONG. FIERCE. OUTSPOKEN. DRIVEN. And SO MUCH MORE. Hello world – Here she comes!!!


                                           About the Brand

Sweet Prima is a leather fashion line started by Brittany White in 2013 that is dedicated to women creating a life on their terms through fashion. Our tagline is a LIFESTYLE REDEFINED. Our vision is to create a lifestyle with lambskin leather garments for the everyday girl. We use lambskin leather because its not buffed or sanded and all imperfections in leather are used to create garment. Sweet Prima is creating a life that incorporates all aspect of her life good, bad, and neutral.

The current collection is the TRIPLE THREAT COLLECTION. Triple threat is a performing arts term that means a person who can sing, dance and act. Sweet Prima incorporated the “triple threat” term to mean a business women, student, and creative person. Each piece in the collection represents a piece of me.

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Stay Stylish Chicago,