Neutrogena Healthy Skin® Liquid Makeup provides luminous, natural-looking. The formula contains an exclusive blend of antioxidants including Vitamin E, Natural Soy and Feverfew Extract along with Broad Spectrum SPF 20 to visibly improve luminosity, tone and texture over time for healthier looking skin – making Healthy Skin Liquid Makeup better for your skin than wearing no makeup at all. Available in 14 shades.
Neutrogena Healthy Skin® Liquid Makeup offers advanced cosmetic solutions that go beyond covering up imperfections and work to transform complexions, blending seamlessly to provide lightweight, breathable and flawless-looking coverage, for fresh and luminous looking skin.
Formulated with an exclusive antioxidant blend, the Healthy Skin® line helps protect skin and visibly rejuvenates the complexion for skin that looks radiant and healthy.
Vitamin E: Known for its antioxidant activity
Natural Soy: A skin-enhancing ingredient, shown to provide antioxidant benefits
Feverfew: A natural extract known for its calming properties and antioxidant activity
Offered in a variety of coverage forms for the full face, Neutrogena Healthy Skin® makeup fuses the power of the #1 dermatologist recommended makeup brand with luminous, natural-looking coverage so that you can have it all – a flawless foundation and healthy-looking skin.
Learn About the Brand
Neutrogena, headquartered in Los Angeles, California, began its success story when, in 1930, founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH - just one minute more than if it had been washed with only plain water!
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores.
By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena. Lloyd Cotsen, an Integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the company-to promote the benefits of Neutrogena soap to the medical profession. The strong relationship between Neutrogena and dermatologists gave the company an exceptional competitive advantage.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the haircare market.
Today, Neutrogena manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries.
Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.
Stay Stylish & Beautiful Chicago,