- Top Beauty Brands: MAKE UP FOR EVER, NYX Professional Makeup, Temptu PRO, Kevyn Aucoin, Smith Cosmetics, Mario Badescu Skincare, Cozzette, Smashbox Cosmetics, Graftobian Makeup Company, Senna Cosmetics, The Body Shop, MAC Pro, and more.
- An Uncommon Bride! The ultimate kick-off event for The Makeup Show Chicago! From candy-colored tulle, to bold red brocades and full on floral confections, the 2017 runway showcased gowns fit for the ideal fashion forward wedding.
- Keynotes: This years lineup of keynotes included top celebrity makeup artists and icons from around the world, including John Stapleton, Madison Mallardi, Lori Taylor-Davis, Melanie Mills, Aga Kaskiewicz, and Brian Sutherby to name a few!